Vidyard is a comprehensive video platform designed for business professionals seeking to enhance their communication and engagement strategies. It offers AI-powered video messaging, secure hosting, and detailed analytics to help sales and marketing teams create personalized content, track viewer behavior, and accelerate deal cycles. The platform integrates seamlessly with popular CRM and marketing automation tools, providing a centralized solution for video creation, distribution, and performance measurement. Businesses use Vidyard to humanize digital interactions, increase conversion rates, and deliver memorable customer experiences through targeted video content.
Overview of Vidyard
Vidyard serves as a specialized video platform tailored for business environments, focusing on enhancing communication between sales teams, marketers, and their audiences. This solution combines video hosting, creation tools, and performance analytics in a single ecosystem, enabling organizations to produce professional-grade content without extensive technical expertise. The platform's AI capabilities help personalize video messages at scale, while integration with common business applications ensures seamless workflow adoption. Companies leveraging Vidyard typically see improved engagement metrics, shorter sales cycles, and stronger customer relationships through the strategic use of video content across various touchpoints. This tool falls within the Video Conferencing and Collaboration Tool categories, serving professionals who need to communicate effectively in digital environments.
The architecture of Vidyard supports both individual creators and enterprise teams, offering scalable solutions that grow with business needs. Its cloud-based infrastructure ensures reliable access from any device, while advanced security features protect sensitive business communications. The platform's intuitive interface reduces the learning curve for new users, making video creation and distribution accessible to team members with varying levels of technical skill. Through its comprehensive approach to business video, Vidyard addresses the growing demand for authentic digital communication in an increasingly remote and hybrid work landscape.
How to Use Vidyard
Getting started with Vidyard begins with creating an account through their website, followed by selecting a plan that matches your business requirements. Users can immediately access the video recording tools through their browser or download the desktop application for more advanced features. The platform offers templates and guidance for creating various types of business videos, from sales pitches to customer onboarding content. Once recorded, videos can be enhanced with custom branding, calls-to-action, and interactive elements before being published to the Vidyard hosting platform or embedded on external websites and marketing materials.
After publishing, Vidyard provides detailed analytics on viewer engagement, including watch time, drop-off points, and viewer identification when integrated with CRM systems. Sales teams can use these insights to prioritize follow-ups and tailor their communication strategies based on actual engagement data. Marketing professionals can measure video performance across campaigns, while customer success teams can create personalized video messages that improve retention and satisfaction. The platform's integration capabilities allow these videos and their analytics to flow directly into existing business systems, creating a cohesive video strategy across the organization.
Core Features of Vidyard
- AI-powered video messaging – Personalize content at scale with dynamic variable insertion
- Secure video hosting – Protect business content with privacy controls and access restrictions
- Viewer analytics – Track engagement metrics and viewer behavior in detail
- CRM integrations – Connect with Salesforce, HubSpot and other sales platforms
- Screen recording – Capture and share presentations, demos, and tutorials easily
- Custom branding – Maintain consistent brand identity across all video content
- Team management – Control access and permissions across organizational groups
Use Cases for Vidyard
Vidyard finds extensive application in sales environments where representatives use personalized video messages to break through email clutter and establish more meaningful connections with prospects. Sales development representatives incorporate Vidyard into their outreach sequences, while account executives use it for personalized follow-ups and proposal discussions. The platform enables sales teams to maintain human connections in digital selling environments, often resulting in higher response rates and accelerated deal progression. Marketing teams leverage Vidyard for campaign content, product announcements, and customer success stories, using the platform's analytics to measure content effectiveness and audience engagement.
Beyond sales and marketing, customer success teams implement Vidyard for onboarding sequences, training materials, and personalized check-ins that improve customer retention. HR departments utilize the platform for recruitment communications, company announcements, and training content that engages employees across distributed workforces. Executive teams use Vidyard for all-hands meetings and strategic communications that maintain organizational alignment. The versatility of Vidyard makes it applicable across virtually any business function that benefits from face-to-face communication in digital format, particularly in organizations with remote or hybrid work models.
Support and Contact
Vidyard provides comprehensive support through multiple channels, including email assistance at support@vidyard.com and an extensive knowledge base available on their website. Customers can access detailed documentation, video tutorials, and best practices guides to maximize their use of the platform. The company maintains an active community forum where users can share insights and solutions. For enterprise clients, Vidyard offers dedicated account management and technical support services to ensure successful implementation and ongoing optimization of their video strategies. Additional support resources are available through the company's official contact page.
Company Info
Vidyard is headquartered in Kitchener, Ontario, Canada, operating as a leading provider of video technology for business applications. The company focuses specifically on solutions that enhance business communication through video content, serving organizations worldwide across various industries. Additional company information is available through their about page.
Login and Signup
Access your Vidyard account through the login page or create a new account via their signup page.
Vidyard FAQ
What types of video content can I create with Vidyard?
Vidyard supports various business video formats including sales pitches, product demonstrations, customer onboarding sequences, training tutorials, company announcements, and personalized customer messages. The platform provides templates and tools specifically designed for professional business communication, enabling users to create polished content without extensive video production experience. Vidyard's screen recording capabilities also allow for quick creation of software demonstrations and walkthroughs.
How does Vidyard integrate with CRM systems?
Vidyard offers native integrations with popular CRM platforms including Salesforce, HubSpot, Microsoft Dynamics, and Outreach. These integrations allow video engagement data to automatically sync with customer records, providing sales teams with valuable insights into prospect behavior. When a recipient watches a Vidyard video, their viewing activity—including watch time, completion rate, and specific points of interest—is recorded directly within the CRM. This enables sales representatives to prioritize follow-ups based on actual engagement and tailor their communication strategies accordingly.
What analytics does Vidyard provide for video performance?
Vidyard delivers comprehensive video analytics including viewer identification, watch time, completion rates, drop-off points, and engagement heatmaps. The platform tracks individual viewer behavior, showing exactly which parts of your video content resonate most with audiences. For sales teams, Vidyard can identify which prospects have viewed videos and how engaged they were with the content. Marketing teams receive aggregated data on video performance across campaigns, including viewer demographics and engagement trends. These insights help organizations optimize their video content strategy and measure ROI on video investments.
Can I use Vidyard for internal company communications?
Yes, Vidyard is excellent for internal communications including executive updates, training materials, department announcements, and team recognition messages. The platform offers privacy controls that allow you to restrict video access to specific team members or groups within your organization. Vidyard's analytics help internal communicators understand which employees are engaging with content and which messages resonate most effectively. For training purposes, you can track completion rates and identify areas where employees may need additional support. Many organizations use Vidyard to maintain personal connections and transparent communication across distributed teams and remote work environments.
What security features does Vidyard offer for business videos?
Vidyard provides enterprise-grade security features including password protection, domain restrictions, viewer authentication, and access expiration settings. The platform offers SSO (Single Sign-On) integration for secure employee access and detailed permission controls for team management. All video content is encrypted in transit and at rest, with compliance certifications including SOC 2 Type II, GDPR, and CCPA. Vidyard allows administrators to control who can view, share, and download videos, with the ability to revoke access at any time. For highly sensitive content, you can prevent downloading and embedding while tracking all viewer activity through comprehensive audit logs.
How does Vidyard's AI technology enhance video messaging?
Vidyard's AI technology enables personalized video messaging at scale through dynamic variable insertion that automatically customizes content for each recipient. The platform can insert personalized text, images, and calls-to-action based on recipient data from your CRM or marketing automation system. Vidyard's AI also provides content recommendations, suggesting optimal video length, pacing, and messaging based on performance data from similar audiences. For sales teams, the AI can identify which video content performs best with specific prospect segments, enabling continuous optimization of video outreach strategies. These AI capabilities help businesses maintain personalization in video communications while scaling their video production efforts efficiently.
Vidyard Pricing
Current prices may vary due to updates
Free Plan
The Free plan offers basic video recording and sharing capabilities with limited features. Includes up to 5 videos per month with basic viewer analytics, screen recording functionality, and limited video storage. This plan provides access to fundamental video creation tools but lacks advanced features like CRM integrations, custom branding, and team management. Suitable for individuals testing video for business purposes or those with minimal video needs. Videos include Vidyard branding and have restrictions on maximum recording length and resolution quality.
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