VWO

Overview of VWO

VWO is a comprehensive digital experience optimization platform that helps businesses maximize conversions through data-driven experimentation and personalization. The platform enables companies to decode evolving customer behaviors, fine-tune experiences with robust A/B testing, and deliver personalized interactions that resonate with users across websites and mobile apps. Thousands of businesses including major brands like Amazon, Disney, and British Red Cross use VWO to analyze, optimize, and personalize their digital properties.

As an end-to-end experimentation platform, VWO provides tools for optimizing entire digital user journeys to deliver exactly what customers want. The platform serves multiple teams including UX professionals, product managers, engineers, and growth marketers, making it a versatile solution for organizations looking to improve their digital experiences. With capabilities spanning web testing, mobile app testing, feature testing, and personalization, VWO offers a complete optimization program for businesses of all sizes in categories like Online Surveys and Analytics.

How to Use VWO

Getting started with VWO involves implementing the platform's SmartCode or SDKs on your digital properties, then using the visual editor or code-based approach to create experiments and personalization campaigns. Users begin by observing customer behavior through heatmaps, session recordings, and form analytics to identify optimization opportunities. From there, they can create hypotheses, build test variations using either the no-code visual editor or code editor, and launch A/B tests, multivariate tests, or personalization campaigns. The platform's real-time reporting using Bayesian Statistics helps teams quickly identify winning variations and make data-driven decisions to improve conversion rates.

Core Features of VWO

• Comprehensive Testing Suite – Run A/B tests, multivariate tests, and split URL tests across websites and mobile apps
• Advanced Personalization – Deliver tailored experiences to specific user segments using customer data
• Qualitative Insights – Understand user behavior through heatmaps, session recordings, and form analytics
• Server-Side Testing – Test backend functionality and complex use cases with SDK support
• AI-Powered Optimization – VWO Copilot suggests tests, creates variations, and reveals key insights

Use Cases for VWO

• Improving website conversion rates through A/B testing
• Personalizing user experiences based on customer segments
• Testing mobile app features and user interfaces
• Identifying friction points in customer journeys
• Optimizing checkout processes and form completions
• Running progressive feature rollouts with confidence
• Creating hyper-targeted omnichannel experiences

Support and Contact

VWO provides dedicated 24/7 support with industry-leading response times. For technical assistance or sales inquiries, contact the team via email at support@vwo.com or visit the contact page to request a personalized demo. The support team offers seamless onboarding and end-to-end consultation to help customers maximize their optimization programs.

Company Info

VWO, developed by Wingify, serves over 40,000 customers across 190+ countries with 15+ years of experience in digital optimization. The company has powered more than 675,000 websites and run over 2 million experiments, optimizing more than 170 billion experiences for businesses worldwide.

Login and Signup

New users can sign up for a free 30-day trial without credit card requirements. Existing users can access their VWO account to manage experiments, view reports, and continue their optimization journey.