AB Tasty is a leading digital experience optimization platform that uses AI to enhance A/B testing, personalization, and feature experimentation. Trusted by brands like Clarins and Sephora, it helps teams drive engagement, reduce risk, and accelerate growth through data-driven insights. Explore tools for web and mobile testing, recommendations, and rollouts.
Overview of AB Tasty
AB Tasty is a comprehensive platform for digital experience optimization, leveraging AI to power experiments and personalization. It enables businesses to test new features, enhance user engagement, and drive conversions across web and mobile channels. With tools like Web Experimentation and Feature Flagging, teams can confidently iterate and improve digital products. This platform is ideal for marketers, product managers, and development teams seeking data-driven insights and scalable optimization solutions. Explore related categories such as Online Surveys and CI/CD Tool for similar tools.
By integrating AI across its features, AB Tasty helps brands create smarter, more meaningful experiences for every visitor. The platform includes capabilities for A/B testing, personalization, recommendations, and rollouts, allowing for seamless experimentation without risking performance. Trusted by over 1000 brands including Clarins, Sephora, and L'Oréal, AB Tasty supports a test-and-learn culture that transforms frustrations into growth foundations. Its robust statistical engines and security ensure reliable results for enterprises of all sizes.
How to Use AB Tasty
To use AB Tasty, start by setting up experiments through the visual editor or API, defining audience segments based on behavior or emotional signals. Create hypotheses and build variations for A/B tests, personalization campaigns, or feature flags across web and mobile channels. Launch experiments and monitor real-time results with AI-driven analytics to identify winning variations. Finally, use rollouts to progressively release successful changes, ensuring minimal risk and maximum impact on key metrics like conversion and engagement.
Core Features of AB Tasty
- Web Experimentation – Blend advanced testing with simple experience building to reach conversion goals confidently and quickly.
- Feature Experimentation – Run multi-channel A/B tests without impacting performance on web and mobile apps.
- Personalization – Launch personalized experiences in minutes with advanced segmentation based on engagement.
- Recommendations – Tailor product selections to individuals to improve discovery and increase cart value.
- Rollouts – Release features progressively and test in production with automatic rollbacks for safety.
- AI Optimization – Boost engagement with AI-enhanced experiences and productivity tools like EmotionsAI.
Use Cases for AB Tasty
- A/B testing website copy and layouts
- Personalizing user experiences based on behavior
- Testing mobile app features before full release
- Running multi-channel experiments for omnichannel strategies
- Enhancing product discovery with recommendations
- Rolling out new features with controlled risk
- Segmenting audiences for targeted campaigns
- Optimizing conversion rates with data-driven insights
Support and Contact
For support, email contact@abtasty.com or visit the contact page to request a demo and get assistance from the team.
Company Info
AB Tasty is a leading experience optimization platform. For more details, visit the about page.
Login and Signup
Access your account at the login page or sign up for a demo to start using AB Tasty.
AB Tasty FAQ
What is AB Tasty?
AB Tasty is an AI-powered platform for digital experience optimization, enabling A/B testing, personalization, and feature experiments to improve user engagement and conversions.
How does AB Tasty use AI?
AB Tasty integrates AI across features like EmotionsAI for emotional insights and Visual Editor Copilot for quick edits, enhancing productivity and experience relevance.
Who can benefit from AB Tasty?
Marketing teams, product managers, and developers at enterprises and brands looking to optimize digital experiences through data-driven experimentation.
What types of experiments can I run with AB Tasty?
You can conduct web and feature A/B tests, personalization campaigns, recommendation engines, and progressive rollouts across all digital channels.
Is AB Tasty suitable for mobile apps?
Yes, AB Tasty supports feature experimentation and testing on mobile apps, allowing you to validate ideas before full release.
How does AB Tasty ensure data security?
The platform offers robust security with business-first statistical engines and performance optimizations for reliable and safe experimentation.
AB Tasty价格
当前价格可能因更新而变化
Starter
Includes basic web experimentation and A/B testing features for small teams, with access to core optimization tools and standard support to start impr
Growth
Adds feature experimentation, personalization, and AI capabilities for mid-sized businesses, with advanced segmentation and multi-channel testing for
Enterprise
Full platform access with all features including recommendations, rollouts, EmotionsAI, and dedicated support for large organizations requiring scalab
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