Basic Attention Token (BAT)

Overview of Basic Attention Token (BAT)

The Basic Attention Token (BAT) is revolutionizing digital advertising by creating a user-first attention economy on the Ethereum blockchain. This innovative cryptocurrency tokenizes user attention, enabling new ways for users to earn rewards, advertisers to run effective campaigns, and content creators to monetize their work. Since its launch in 2017, BAT has grown to serve tens of millions of users worldwide, with nearly 2 million verified creators and thousands of successful ad campaigns from top brands within the Brave Browser ecosystem.

As the 14th most distributed token by on-chain holders on Ethereum, BAT stands as one of crypto's most widely adopted tokens. With over 99% of its 1.5 billion total supply in circulation, BAT is entering an exciting new phase of broader adoption and utility expansion across Web3 applications, decentralized payment systems, and privacy-focused advertising platforms. The token's utility is fundamentally based on user attention - the focused mental engagement people give to digital content.

How to Use Basic Attention Token (BAT)

To start using BAT, download the Brave browser and enable Brave Rewards in settings. Users can then opt to view privacy-respecting ads to earn BAT tokens automatically. These tokens can be used to support favorite creators on platforms like YouTube, Twitter, and Twitch, or saved in a self-custody wallet for future use. Advertisers can launch campaigns through the Brave Ads platform to reach engaged audiences while maintaining user privacy through anonymous accounting. Content creators simply need to verify their channels to start receiving BAT contributions from their supporters.

Core Features of Basic Attention Token (BAT)

1. Brave Rewards - Earn BAT tokens by viewing privacy-focused ads while browsing with complete user control
2. Multi-Chain Settlement - Self-custody options and flexible token management across different blockchain networks
3. Creator Support System - Direct contributions to verified creators across major content platforms and crypto domains
4. Privacy-Preserving Ads - Anonymous advertising accounting that protects user data while delivering campaign insights
5. Expanding Utility - Use BAT for Brave Premium services, e-commerce payments, and emerging AI applications

Use Cases for Basic Attention Token (BAT)

• Earning cryptocurrency rewards for everyday web browsing activities
• Supporting favorite content creators directly without platform intermediaries
• Running privacy-focused advertising campaigns with verified user engagement
• Making payments for Brave Premium services including VPN and AI assistant
• Shopping with BAT tokens on Brave Merch Store and partner e-commerce platforms
• Participating in on-chain quests, surveys, and exclusive reward opportunities
• Building decentralized applications that integrate BAT token functionality

Support and Contact

For support, email contact@basicattentiontoken.org or visit the official website for documentation and community channels.

Company Info

Basic Attention Token is developed by Basic Attention Token, based in the United States. The project represents one of the most successful implementations of blockchain technology in digital advertising, with a focus on creating fair value exchange between users, advertisers, and content creators.

Login and Signup

Access BAT through the Brave browser at brave.com. No separate account needed - earn and manage BAT via Brave Rewards.