Firework

Overview of Firework

Firework is the world's largest AI-powered video commerce platform that transforms online shopping by bringing authentic in-store experiences and human connections to digital environments. This comprehensive solution helps leading brands across beauty, grocery, fashion, and home improvement sectors drive significant business growth through interactive video content. With proven results including 22x ROI increases, 25% fewer cancellations, and conversion rates up to 300% higher than traditional digital advertising, Firework enables businesses to create meaningful customer relationships while boosting their bottom line.

The platform serves over 1,500 global brands and retailers, driving more than $300 million in GMV while generating over 2 trillion video views. Firework's innovative approach to AI automation and video content creates immersive shopping experiences that bridge the gap between physical and digital retail. By leveraging advanced AI technology and omnichannel distribution, Firework helps businesses across e-commerce sectors achieve unprecedented engagement and conversion rates that far exceed industry averages.

How to Use Firework

To use Firework, start by integrating the platform with your digital systems and sourcing video content from various channels like influencers, brands, users, AI, and store associates. Then, deploy shoppable videos across websites, apps, email, social media, and packaging via QR codes. The AI Video Assistant (AVA) engages customers with chat and video, offering product advice and answers, while the video showroom enhances the shopping experience.

Core Features of Firework

1. AI Video Solutions – Advanced AI powers interactive videos and automated assistance.
2. Shoppable Video Technology – Embed product links in videos for direct purchases.
3. Video Showroom Platform – Create digital environments that mimic in-store browsing.
4. 1:1 Video Chat Integration – Enable real-time personal connections with brand reps.
5. Omnichannel Video Syndication – Distribute video content across all customer touchpoints.

Use Cases for Firework

• Beauty brands increasing customer lifetime value by 47% through video engagement.
• Grocery retailers achieving 300% higher conversion rates on featured products.
• Fashion companies driving 21% conversion rates using interactive video.
• Home goods brands seeing 13x higher conversion than industry averages.
• Businesses reducing cancellation rates by 25% with improved customer understanding.
• Retailers increasing average order value by 10% through shoppable video.
• Companies achieving 798% higher purchase likelihood within two weeks.

Support and Contact

For support, email contact@firework.com or visit the official website for resources and contact details. Comprehensive customer success stories and documentation are available online.

Company Info

Firework has raised $250 million in funding, including $150 million from Softbank, and won the Frost & Sullivan Competitive Strategy Leadership Award twice. It partners with retailers like Victoria's Secret and Walmart.

Login and Signup

To login or sign up, visit the official website for access to demos and account management. Integration support is provided for brands enhancing their digital presence.