Clay

Overview of Clay

Clay revolutionizes go-to-market strategies by unifying AI agents, comprehensive data enrichment, and real-time intent signals into a single powerful AI automation platform. This innovative solution enables sales and marketing teams to transform raw insights into timely, relevant actions that drive meaningful business outcomes. Trusted by over 300,000 leading GTM organizations of all sizes, Clay provides access to premium data from 150+ providers while seamlessly integrating with your existing tech stack for maximum operational efficiency and precision targeting.

The platform excels at bringing together every enrichment source, intent signal, and CRM record in one centralized location, allowing teams to orchestrate complex workflows and trigger immediate actions. By consolidating your GTM stack, Clay helps organizations significantly reduce costs while accelerating data access and improving security compliance. The platform operates with enterprise-grade security standards including SOC 2 Type II, GDPR, CCPA, and ISO 27001 certifications, ensuring your data remains protected while you scale your operations globally.

How to Use Clay

Getting started with Clay involves connecting your existing CRM and data sources to the platform, then configuring AI agents and enrichment workflows that align with your specific business objectives. Users can begin by setting up data enrichment pipelines to identify new leads and score accounts, then establish intent signal monitoring to track prospect activities like job changes, website visits, and online mentions. The platform's intuitive interface allows teams to build dynamic audiences by combining multiple data sources, then automatically trigger outreach sequences or CRM updates when specific conditions are met, creating a fully automated GTM engine that operates with minimal manual intervention.

Core Features of Clay

1. Comprehensive Data Enrichment – Access 150+ premium data providers to identify leads and personalize outreach
2. Real-time Intent Signals – Monitor prospect activities and trigger instant actions based on behavior changes
3. AI-Powered Research – Utilize Claygent AI to search databases and find unique data points automatically
4. Contextual AI Agents – Build and scale intelligent agents that maintain consistency across workflows
5. Automated Workflow Orchestration – Connect data to any tool in your stack and launch GTM use cases

Use Cases for Clay

• Automated lead enrichment and scoring for sales teams
• Account-based marketing campaign execution
• Real-time prospect monitoring and alert systems
• CRM data synchronization and maintenance
• Personalized outreach sequence automation
• Dynamic audience segmentation and targeting
• Competitive intelligence and market research

Support and Contact

For technical support and customer service inquiries, contact the Clay team at contact@clay.com or visit their official website for more information. The platform offers comprehensive documentation and customer success resources to help users maximize their GTM automation capabilities.

Company Info

Clay operates as a leading data enrichment and GTM automation platform serving over 300,000 teams worldwide. The company maintains enterprise-grade security certifications including SOC 2 Type II, GDPR, CCPA, and ISO 27001 compliance, ensuring data protection and regulatory adherence for global operations. Their platform focuses on helping organizations consolidate their GTM technology stack while improving data accessibility and workflow automation.

Login and Signup

To access Clay's platform, existing users can log in here while new visitors interested in exploring the tool's capabilities can sign up for an account through their main website. The platform offers immediate access to extensive data sources and automation features once your account is activated and configured.