Optimizely
Optimizely AI marketing platform offers A/B testing, personalization, and content orchestration tools. Boost engagement by 37% and test impact by 35% with data-driven marketing automation.
Overview of Optimizely
Optimizely is an AI-powered digital experience platform that enables businesses to create, personalize, and optimize their digital marketing efforts at scale. This solution combines content creation with sophisticated testing, allowing teams to embrace data-driven decision making. It delivers measurable results, including a 35% increase in test impact and 37% boost in website engagement, ideal for enhancing customer experiences and driving conversions.
As a marketing orchestration platform, Optimizely integrates experimentation, personalization, and analytics into a unified workflow. AI capabilities accelerate the content supply chain, while Optimizely Opal agents provide contextual assistance. The platform connects with existing tools, leveraging advanced AI automation and Analytics capabilities.
How to Use Optimizely
Getting started involves integrating the platform with digital properties and configuring testing workflows. Teams begin with A/B tests, use AI insights to identify winners, and employ content generation and personalization for targeted interactions based on real-time data.
Core Features of Optimizely
- AI-Powered Experimentation – Run multivariate tests with insights that boost impact by 35%
- Content Orchestration – Plan, create, and publish experiences using AI automation tools
- Personalization Engine – Deliver 1:1 interactions with analytics and AI targeting
- Commerce Optimization – Enhance ecommerce with smarter search and recommendations
- Optimizely Opal AI – Access specialized AI agents for proactive brand actions
Use Cases for Optimizely
- Marketing teams running A/B testing campaigns
- Ecommerce businesses optimizing product discovery
- Content creators accelerating publishing with AI
- Digital leaders improving engagement and conversions
- Developers implementing testing tools
- Product teams optimizing customer journeys
- Enterprises scaling personalized experiences
Support and Contact
Optimizely provides support through technical assistance, demos, and pricing consultations. For inquiries, visit the official website or contact via contact@optimizely.com for personalized help.
Company Info
Optimizely is a leading digital experience platform provider, offering enterprise solutions for marketing optimization and customer experience management with AI-powered tools.
Login and Signup
Access your account via the login page. New users can request a demo or explore pricing on the main website.
Optimizely FAQ
What is Optimizely and what does it do?
Optimizely is an AI-powered digital experience platform for running experiments, personalizing content, and optimizing marketing with data-driven insights.
How does Optimizely improve marketing performance?
It increases test impact by 35% and website engagement by 37% through AI-driven experimentation and personalization capabilities.
What is Optimizely Opal AI?
Optimizely Opal is a specialized AI agent system that works in-context to your brand and takes proactive action in workflows.
How can I integrate Optimizely with my existing tools?
Optimizely offers seamless integration with various marketing and analytics tools through APIs and pre-built connectors.
Optimizely Pricing
Current prices may vary due to updates
Custom Enterprise
Tailored enterprise solution with full platform access, AI capabilities, advanced analytics, and dedicated support. Includes Optimizely Opal AI agents
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